The Lincoln Motor Company’s newest marketing campaign includes selfies, music, and Tweets. As a part of the automaker’s sponsorship of the 6th annual ESSENCE Black Women in Music® event, Lincoln has created the Music Selfie Experiment. The Experiment encourages users to upload their selfies at Lincoln.com/MusicSelfie or Tweet them to @LincolnMotorCo, where an original audio soundtrack is created based off of the characteristics and values of the photo. Scanning software is used to apply an algorithm to each image. Based on facial feature measurements, the software pulls from a large audio file database to create a completely unique 20-second musical composition for each selfie. The software was developed exclusively for…