Tag: MKZ

Lincoln Black Label at Home Experience Showcased at North Bay Village Home

The Lincoln Black Label at Home experience has picked up and moved to North Village Bay, Florida. Previously on display in the Hollywood Hills of Los Angeles, this exclusive at-home experience continues to bring to life the four Black Label designer themes available in the 2015 Lincoln MKZ and MKC. Lincoln recently hosted an exclusive cocktail party at the beachfront mansion, where each room featured design elements, fabrics, colors, and textures inspired by one of the four available Black Label themes: Center Stage, Oasis, and Modern Heritage. The event was designed to give VIP guests the opportunity to see what it means to live the Black Label lifestyle, and offered…




Showing your Mother you Care on Mother’s Day

When you think about the people who are the most important to your life, surely your mother comes to mind. In case you don’t realize it, Mother’s Day is quickly approaching and will be here on May 11. Are you prepared to show your mom how much she means to you on this special day? While most mothers would love new diamond earrings, you don’t have to spend a fortune to show her you care. Here are a few simple gifts that are big on affection, but little in price. Flowers. A bouquet of flowers is the perfect way to brighten up your mom’s day. If you know what her…




Lincoln Concierge Will Be Your Best Friend

Nobody likes doing homework, and for some reason unbeknownst to mankind, it doesn’t seem to go away even after we graduate from school. We at Lincoln of Troy know that you want to get the very best vehicle suited for you but may not be looking forward to spending hours and hours of time researching cars before stopping in to see us. You are always more than welcome to come in and see us with any questions, but since we know how comfy plopping your butt down in a couch can be, we’d also like to recommend the Lincoln Concierge service when it’s time to do that automotive homework. The…




Lincoln Celebrates the “Journey” of African-Americans in New Series

Over the last couple years, the Lincoln Motor Company has steadily reinvented itself—it’s been a long journey back to prominence in the luxury car market. Along the way, the company has been involved in many inspirational projects. For example, Lincoln recently released the first of seven parts in a campaign called “The Journey,” which celebrates the success of seven different people in the African-American community. The first part in the campaign features Emeli Sande, the popular singer and songwriter, who shares her “Journey of unconditional love” with the world. The series, which can be found at  now.lincoln.com, will also feature filmmaker Nelson George, artist Danny Simmons, and couture designer Bobby…




Lincoln and Aloe Blacc Team Up to Create an Interactive Music Video

The Lincoln Motor Company has partnered with pop-soul recording artist Aloe Blacc to create a funky and original interactive music video. The partnership between Lincoln and Aloe Blacc is part of a creative film experiment that doubles as a fun way to introduce viewers to some of the luxury automaker’s vehicles as well as the soulful sounds of one of today’s rising music stars. Aloe Blacc’s new song “Love is the Answer” is the centerpiece of the music video. Much like with normal music videos, viewers can watch Blacc’s “story” as the video unfolds. Lincoln’s creativity comes into play when you realize that you aren’t limited to watching things from…




Lincoln Collaborates with Food Network Canada

Lincoln is partnering with the Food Network in Canada. The Lincoln Motor Company continues to find unique and effective ways to market the resurgent brand and its excellent line of products. On the heels of the brand’s announcement as the signature sponsor of the Tribeca Film Festival comes this next project—a collaboration with Food Network Canada that ties the craftsmanship of cooking and car manufacturing together into an aesthetically-pleasing and appetizing bow. The marketing campaign takes the form of six different webisodes, each of which features a famous Canadian chef. The chefs recount one of their favorite aspects of cooking, which are then related to the sleek and stylish features…




Lincoln Sponsors and Brings a New Challenge to 2014 Tribeca Film Festival

The Lincoln Motor Company has announced that it will serve as the primary sponsor of the 2014 Tribeca Film Festival® in New York City, once again demonstrating its support of and commitment to the arts. The festival, which was founded by Robert De Niro, Jane Rosenthal, and Craig Hatkoff, takes place on April 16 through April 27, with the goal of helping both established and rising filmmakers alike to reach a broader and more diverse international audience. With the addition of Lincoln’s collaboration, the 2014 Tribeca Film Festival will feature a new initiative: Tribeca Interactive & Interlude: A Music Film Challenge, which calls filmmakers to create interactive music films such…




Lincoln MKC and MKZ Help Sponsor ESSENCE’s Black Women in Music

Two all-new Lincoln Motor Company vehicles, the Lincoln MKC and MKZ, both helped sponsor ESSENCE magazine’s Black Women in Music event, which has become one of the music industry’s most popular events leading up to the Grammys. This year, Emeli Sande, the up-and-coming pop star who sings hits like “Next to Me” and “My Kind of Love,” was honored at ESSENCE’s event. Sande already has a long history of collaboration with the Lincoln Motor Company, especially since she was hand selected to participate in Lincoln’s “Journey” campaign, which showcases “inspiration, entrepeneurship, and people who have followed their dreams.” The Lincoln MKC sat on the red carpet at the event, while…




Lincoln Welcomes Shinola and Dwell to Detroit Auto Show Booth

Lincoln invites the public to its stand on January 18-26 at the North American International Auto Show, where it will be presenting the MKZ Hybrid midsize premium sedan as well as the all-new Lincoln MKC small premium utility. The vehicles’ sustainability and craftsmanship will be highlighted by a collection of American-made goods from Detroit-based Shinola as well as a “A Glimpse of Spring”—a lush backdrop of wildflowers and grasses straight from Dwell, a leading voice of the modern design movement. Shinola’s collection will include handcrafted watches and bicycles, artisanal leather, curated items, and journals created with paper from sustainable forests, emphasizing the detail and care with which the new 2015…




Lincoln MKZ Hybrid Recalled for Rollaway Risk

Nothing could ruin your day more than your car rolling away from you after you’ve parked it. The MKZ Hybrid is being recalled for just this reason after the National Highway Traffic Safety Administration found a fault in the transmission range sensor, allowing the car to possibly roll away after being parked. This issue is not only a huge safety issue, potentially resulting in car accidents, but it also violates the requirements of federal safety standards, which require every new car to have the pressure on the brake pad before shifting into “Drive” from “Park.” The transmission range sensor usually keeps the car from shifting from “Park” to “Drive” unless…