Tag: MKC

Lincoln Touted as Affordable Luxury Brand

In today’s market, there seems to be absolutely no end to the luxurious features and goodies offered by auto makers. Even manufacturers that typically aim at a lower price range have begun offering higher trim levels that can compete with more reputable brand names. In a market like this, even luxury brands have to price their vehicles competitively in order to stick around, and Lincoln is one of those. With cars featured on various affordable luxury brand lists across a number of online publications, Lincoln targets a price point that lets a broader range of buyers enjoy the company’s vehicles. When a luxury car is referred to as ‘affordable,’ the…




Lincoln Black Label at Home Experience Showcased at North Bay Village Home

The Lincoln Black Label at Home experience has picked up and moved to North Village Bay, Florida. Previously on display in the Hollywood Hills of Los Angeles, this exclusive at-home experience continues to bring to life the four Black Label designer themes available in the 2015 Lincoln MKZ and MKC. Lincoln recently hosted an exclusive cocktail party at the beachfront mansion, where each room featured design elements, fabrics, colors, and textures inspired by one of the four available Black Label themes: Center Stage, Oasis, and Modern Heritage. The event was designed to give VIP guests the opportunity to see what it means to live the Black Label lifestyle, and offered…




Lincoln Puts Roots Down in Louisville to Support New MKC Crossover

Lincoln is really betting big on its all-new compact crossover, the 2015 Lincoln MKC. They’ve even brought Matthew McConaughey into the fold, hiring him as their new spokesperson—and he’ll be doing quite a bit of promotion for the MKC, in fact. Lincoln is also pouring money and manpower into the Louisville Assembly Plant, where the MKC will be built. The Lincoln Motor Company has pumped $129 million into the plant and also hired 300 new employees to support MKC production. The new crossover is the second of four all-new Lincoln models, all of which will be on the street by 2016. “Lincoln MKC is an important part of Lincoln as…




The New 2015 Lincoln MKC – Dream Ride, now at LINCOLN OF TROY




Lincoln Gives Us the Skinny on the 2015 MKC’s Power and Fuel Economy

We recently received a bevy of Lincoln’s all-new MKC SUVs here at Lincoln of Troy and now we have the performance numbers to go with them. From first glance, the MKC gives an impressive showing. Add the vehicle’s power and fuel economy ratings to the mix, and things only get better. The 2015 MKC comes standard with a 2.0-liter EcoBoost® engine offering 240 horsepower and 270 pounds per feet of torque. With front-wheel drive, fuel economy is rated at 23 mpg combined. A 2.3-liter EcoBoost engine is also available. While it ups the power to 285 hp and 305 lb.-ft. of torque, the engine’s fuel efficiency decreases only slightly to…




2015 Lincoln MKC Offers Luxury, Performance, Technology

When searching for a new car, you surely have a lot of specifications on your list, and some may seem to cancel each other out. Do you want luxury, or do you want performance? In the case of the 2015 Lincoln MKC, you don’t have to choose; you can have it all, luxury, performance, and top-of-the-line technology. Lincoln designed the MKC to appeal to a new breed of luxury car buyers—those who want a “more personal car-owning experience.” It can also appeal to those who are looking at luxury for the first time; with an attractive starting price of only $33,995, it has the lowest price in the compact luxury…




All-New 2015 MKC Sports All EcoBoost Engine Lineup

Lincoln is currently preparing for its big entrance into the Chinese new auto marketplace later this year; they’ll be breaking into the market with both the MKZ sedan and the all-new MKC, Lincoln’s sporty new luxury small utility vehicle. The MKC, with its unique but quintessentially Lincoln shape and design, is a perfect vehicle for international drivers. Plus, with its all EcoBoost engine lineup, including an all-new 2.3L option, the MKC will be sure to please loyal American Lincoln customers as well. The MKC will be hitting showrooms like ours here at Lincoln of Troy this very month, sporting the lowest starting price of any vehicle in its segment. It…




Lincoln MKC Design Influenced by Music

The Lincoln MKZ has been influenced by more than just standard design, its style isn’t just a look or a visual, it’s the feeling the car induces that makes it special. Soo Kang, interior design for The Lincoln Motor Company, is a cellist especially influenced by music, and used the MKC as a functional, 3D representation of her passion. Through the MKC’s design, Kang engages all senses, creating an emotional connection from the clean, sleek and uncluttered design. Lincoln MKC Specifications “The whole team has to be in rhythm; if someone misses a note, the customer, or audience, if you will, notices. This can create frustration or confusion,” Kang said…




Reflecting on the MKC Luxury Experience at Mandarin Oriental Atlanta Hotel

The all-new 2015 Lincoln MKC was at the center of discussion and attention last Thursday at a meet-and-greet that involved both The Lincoln Motor Company and Mandarin Oriental Atlanta Hotel. Lincoln and Mandarin Oriental Atlanta explored its shared similarities, such as how Lincoln caters to its client with the same kind of customer service as the one expected at the hotel’s luxury spa. Both believe the luxury experience extends beyond the product being purchased—that it should also envelop the entire buying process and strive to be as personalized as possible to truly resonate with the customer. The event was part of the automaker’s “Lincoln MKC: Engage Your Senses” tour that…




Showing your Mother you Care on Mother’s Day

When you think about the people who are the most important to your life, surely your mother comes to mind. In case you don’t realize it, Mother’s Day is quickly approaching and will be here on May 11. Are you prepared to show your mom how much she means to you on this special day? While most mothers would love new diamond earrings, you don’t have to spend a fortune to show her you care. Here are a few simple gifts that are big on affection, but little in price. Flowers. A bouquet of flowers is the perfect way to brighten up your mom’s day. If you know what her…