Tag: Matthew McConaughey

Matthew McConaughey Stars in Lincoln Navigator Ad

“Alright, alright, alright” is something you might have heard in the new ad by Lincoln. The ad spot aired during the Grammy Awards on February 15th and featured a familiar face. That’s right, Matthew McConaughey stars in the Lincoln Navigator ad. Okay, so he doesn’t actually say “alright, alright, alright” but there’s still plenty of McConaughey personality in the commercial. The spot is called “Time to Eat” and features McConaughey driving the 2016 Lincoln Navigator, talking to his backseat passengers about what they want to eat. Then, you find out the passengers are dogs as the camera pans back to show them in the expansive back seat. The ad subtle…




Lincoln and Matthew McConaughey Team Up Once Again

Alright, alright, alright. The most popular Lincoln advertising campaign is making its return. According to a Lincoln press release, Lincoln and Matthew McConaughey are teaming up once again for a new set of TV spots. McConaughey was the star of a series of incredibly successful commercials for Lincoln last year. Now, he is headed back to Lincoln to promote its vehicles. The new campaign, entitled “The Feeling Stays With You”, centers on the lasting appeal of Lincoln vehicles. “What appeals to me about this new series of ads is that while the overall Lincoln message remains consistent, the way it is delivered continues to evolve,” states McConaughey in the press…




Take a 2016 Lincoln MKX Test Drive for Charity

The all-new Lincoln MKX will be arriving this summer and with that great news comes more. With any 2016 Lincoln MKX test drive, $20 will be donated to brand spokesperson Matthew McConaughey’s charity “just keep livin” as part of the Lincoln Driven to Give event! The just keep livin Foundation was established in 2008 by McConaughey and his wife to help children learn what it takes to lead a healthy lifestyle. The foundation partners with other non-profits in communities to create wellness programs and after-school fitness activities for kids in inner-city high schools. David Rivers, Lincoln US Marketing Communications Manager, said, “The tremendous work Matthew does through his just keep…




Matthew McConaughey Stars in New Ad Campaign for All-New Lincoln MKC

If you’ve seen the latest commercials for the all-new Lincoln MKC, you likely recognized the face and voice of Academy AwardTM winner, Matthew McConaughey. Clearly, he’s not only a gifted actor, but he also has good taste in cars. McConaughey’s appearance in the Lincoln spots marks the beginning of the automaker’s “Live in Your Moment” ad campaign. “In these commercials, Matthew is helping us introduce Lincoln’s next chapter of luxury with MKC,” said Matt VanDyke, who serves as director for global Lincoln. “Lincoln MKC is extremely important for our brand. It’s our first-ever small premium utility vehicle and Lincoln’s initial entry into the fastest-growing automotive segment. “This campaign is designed…




Lincoln Puts Roots Down in Louisville to Support New MKC Crossover

Lincoln is really betting big on its all-new compact crossover, the 2015 Lincoln MKC. They’ve even brought Matthew McConaughey into the fold, hiring him as their new spokesperson—and he’ll be doing quite a bit of promotion for the MKC, in fact. Lincoln is also pouring money and manpower into the Louisville Assembly Plant, where the MKC will be built. The Lincoln Motor Company has pumped $129 million into the plant and also hired 300 new employees to support MKC production. The new crossover is the second of four all-new Lincoln models, all of which will be on the street by 2016. “Lincoln MKC is an important part of Lincoln as…