Tag: Luxury

Lincoln Touted as Affordable Luxury Brand

In today’s market, there seems to be absolutely no end to the luxurious features and goodies offered by auto makers. Even manufacturers that typically aim at a lower price range have begun offering higher trim levels that can compete with more reputable brand names. In a market like this, even luxury brands have to price their vehicles competitively in order to stick around, and Lincoln is one of those. With cars featured on various affordable luxury brand lists across a number of online publications, Lincoln targets a price point that lets a broader range of buyers enjoy the company’s vehicles. When a luxury car is referred to as ‘affordable,’ the…




Lincoln MKX SUV Ranked Among Best of its Class

The new Lincoln MKX SUV has been totally redesigned for the 2016 model year, and has become the latest progression in Lincoln’s plan to reinvigorate the luxury brand by refocusing efforts on core models. The 2016 MKX has already won over several fans, managing to nab the number-nine spot on the US News & World Report‘s list of best midsize luxury SUVs. Lincoln rep Tom Lynch spoke at a premiere reception for the new MKX’s launch recently, in which he mentioned that Lincoln’s plan is working smoothly and well. Sales have gone up 20-percent nationally since this same time last year, and over the past few years the average age…




Lincoln Black Label: Redefining Luxury

  If you’ve shopped for a Lincoln model, it’s likely you have heard of Lincoln Black Label design. As one of the most exclusive features on the market, Lincoln specially designs vehicle interiors to appeal to your personality and sophistication. According to Lincoln, the automaker uses premium leather, refined stitching, and exclusive designers to create the perfect interior for your style. Alcantara suede, Venetian leather, real wood finishes, and brushed chrome dominate the design themes. You won’t believe how comfortable driving can really be in the Black Label vehicles. “We’re all creatures of our environment, and thus we focused on the design of the interior – the place where the…




2015 Lincoln MKC Performance Ready to Conquer the Compact Crossover Segment

The Lincoln MKC is the spearhead of the new Lincoln brand lineup. The MKC, thanks to its status as a compact crossover—the most popular segment right now—and its intrinsic excellence, is a great way to reintroduce yourself to the Lincoln brand, which has made huge strides forward over the last several years. The 2015 MKC is an all-new vehicle, but it is easily recognizable as a Lincoln thanks to its familiar grille and body design. However, it also has its own personality and moves the brand forward in many ways. It’s based on the Ford Escape’s platform, but takes things to the next level of luxury all over the vehicle….




Lincoln Black Label at Home Experience Showcased at North Bay Village Home

The Lincoln Black Label at Home experience has picked up and moved to North Village Bay, Florida. Previously on display in the Hollywood Hills of Los Angeles, this exclusive at-home experience continues to bring to life the four Black Label designer themes available in the 2015 Lincoln MKZ and MKC. Lincoln recently hosted an exclusive cocktail party at the beachfront mansion, where each room featured design elements, fabrics, colors, and textures inspired by one of the four available Black Label themes: Center Stage, Oasis, and Modern Heritage. The event was designed to give VIP guests the opportunity to see what it means to live the Black Label lifestyle, and offered…




All-New Lincoln MKX Set to Bring a New Level of Luxury

At the North American International Auto Show in Detroit, Lincoln showed the world the all-new Lincoln MKX aimed to add a personal level of luxury to the brand. “We are focused on delivering engaging and refined luxury vehicles with innovative and thoughtful technologies,” said Kumar Galhotra, president of Lincoln, in a statement. “The all-new Lincoln MKX reflects that focus.” With the MKX, buyers will be able to add a variety of personal touches, including two Black Label limited-edition designer themes, an advanced 2.7-liter EcoBoost engine, and a premium Revel audio system. The 2.7-liter engine is expected to deliver more than 330 horsepower and 370 lb-ft of torque. The standard engine…




2014 Lincoln MKZ Named Best Value Vehicle By USAA

The 2014 Lincoln MKZ has been named a Best Value vehicle by the United Services Automobile Association (USAA), a group that offers financial services to the U.S. military community and their families. The 2014 MKZ was named the top vehicle in the Midsize Luxury category in USAA’s fourth-annual Best Value vehicles list, which uses quantitative data to evaluate vehicle safety, reliability, affordability, and other key factors. With its standard 2.0-liter EcoBoost engine rated at 33 mpg highway and a Top Safety Pick+ award from the Insurance Institute for Highway Safety, the 2014 Lincoln MKZ is one of the most affordable and efficient luxury sedans on the market. “Every 2014 Best…




2015 Lincoln MKC Offers Luxury, Performance, Technology

When searching for a new car, you surely have a lot of specifications on your list, and some may seem to cancel each other out. Do you want luxury, or do you want performance? In the case of the 2015 Lincoln MKC, you don’t have to choose; you can have it all, luxury, performance, and top-of-the-line technology. Lincoln designed the MKC to appeal to a new breed of luxury car buyers—those who want a “more personal car-owning experience.” It can also appeal to those who are looking at luxury for the first time; with an attractive starting price of only $33,995, it has the lowest price in the compact luxury…




Reflecting on the MKC Luxury Experience at Mandarin Oriental Atlanta Hotel

The all-new 2015 Lincoln MKC was at the center of discussion and attention last Thursday at a meet-and-greet that involved both The Lincoln Motor Company and Mandarin Oriental Atlanta Hotel. Lincoln and Mandarin Oriental Atlanta explored its shared similarities, such as how Lincoln caters to its client with the same kind of customer service as the one expected at the hotel’s luxury spa. Both believe the luxury experience extends beyond the product being purchased—that it should also envelop the entire buying process and strive to be as personalized as possible to truly resonate with the customer. The event was part of the automaker’s “Lincoln MKC: Engage Your Senses” tour that…




2015 Lincoln Navigator Features Ultra-Luxurious Ziricote Wood

Ziricote wood—it’s not your everyday kind of wood. It’s an exotic hardwood found in only a few parts of the world. Its rarity and quality has made it a perfect match for luxury yachts, fine furniture, and even some premium acoustic guitars. Now, you’ll also find it in the new 2015 Lincoln Navigator, adorning the doors panels, instrument panel, center console, and steering wheel. In an effort to preserve its natural quality, no stains or dyes were added to the wood other than a thin protective coat. “Altering the ziricote wood would blemish its beauty,” said Barb Whalen, color and material design manager. “You can’t improve on nature.” This special…