Tag: Lincoln MKC

All-New 2015 Lincoln MKC Features Deepsoft Leather Seating

With the launch of the all-new 2015 Lincoln MKC, the automaker is taking luxury to a whole new level. Lincoln called on an old friend to create a new, Deepsoft leather seating material. The leather is exclusive to Lincoln and will surely be loved by MKC owners. Lincoln revived its relationship with Bridge of Weir® Fine Scottish Leather, a relationship which first began back in the ’50s, in order to create the material. “Deepsoft leather is unique from any product we’ve ever made, truly a luxury cue exclusive to Lincoln,” said Ray Torrance, who works as the Lincoln account manager for Bridge of Weir. “We’re thrilled to be so closely…




New MKC Expected to Help Lincoln Brand Revival

When a luxury carmaker is looking to revamp its brand, the go-to move is normally to introduce a car that will truly wow consumers with a big price tag and a number of luxury features—unless you’re Lincoln. The American carmaker has decided to go against the grain for its Lincoln brand revival, introducing its most affordable, smallest vehicle to date: the MKC compact crossover.   “MKC was a big decision for the company because conventional wisdom says you build imagery by your most expensive cars, but that’s not the reality in the luxury industry anymore,” said Jim Farley, Ford’s head of Lincoln, global sales, and marketing. “What luxury customers look…