Tag: event

From the Car to the Home: Lincoln Black Label Design

Lincoln designers are showing their skills with the new Lincoln Black Label set. This exclusive design set is an array of styling perfect for the home or office, recently showcased at two exclusive New York City events. According to Lincoln, the Black Label was released in conjunction with the Tribeca Film Festival, which the automaker also sponsored. The Black Label was previewed at two private penthouses in New York City’s Union Square neighborhood, the perfect example of modern city living. “Each Black Label at Home experience represents a special opportunity for Lincoln,” said Lee Jelenic, Lincoln US marketing manager. “But when you factor in the importance of being in New…




Take a 2016 Lincoln MKX Test Drive for Charity

The all-new Lincoln MKX will be arriving this summer and with that great news comes more. With any 2016 Lincoln MKX test drive, $20 will be donated to brand spokesperson Matthew McConaughey’s charity “just keep livin” as part of the Lincoln Driven to Give event! The just keep livin Foundation was established in 2008 by McConaughey and his wife to help children learn what it takes to lead a healthy lifestyle. The foundation partners with other non-profits in communities to create wellness programs and after-school fitness activities for kids in inner-city high schools. David Rivers, Lincoln US Marketing Communications Manager, said, “The tremendous work Matthew does through his just keep…