Tag: ESSENCE

The Lincoln Music Selfie Experiment Targets a Young Audience

The Lincoln Motor Company’s newest marketing campaign includes selfies, music, and Tweets. As a part of the automaker’s sponsorship of the 6th annual ESSENCE Black Women in Music® event, Lincoln has created the Music Selfie Experiment. The Experiment encourages users to upload their selfies at Lincoln.com/MusicSelfie or Tweet them to @LincolnMotorCo, where an original audio soundtrack is created based off of the characteristics and values of the photo. Scanning software is used to apply an algorithm to each image. Based on facial feature measurements, the software pulls from a large audio file database to create a completely unique 20-second musical composition for each selfie. The software was developed exclusively for…




Lincoln MKC and MKZ Help Sponsor ESSENCE’s Black Women in Music

Two all-new Lincoln Motor Company vehicles, the Lincoln MKC and MKZ, both helped sponsor ESSENCE magazine’s Black Women in Music event, which has become one of the music industry’s most popular events leading up to the Grammys. This year, Emeli Sande, the up-and-coming pop star who sings hits like “Next to Me” and “My Kind of Love,” was honored at ESSENCE’s event. Sande already has a long history of collaboration with the Lincoln Motor Company, especially since she was hand selected to participate in Lincoln’s “Journey” campaign, which showcases “inspiration, entrepeneurship, and people who have followed their dreams.” The Lincoln MKC sat on the red carpet at the event, while…