Tag: crossover

Lincoln Puts Roots Down in Louisville to Support New MKC Crossover

Lincoln is really betting big on its all-new compact crossover, the 2015 Lincoln MKC. They’ve even brought Matthew McConaughey into the fold, hiring him as their new spokesperson—and he’ll be doing quite a bit of promotion for the MKC, in fact. Lincoln is also pouring money and manpower into the Louisville Assembly Plant, where the MKC will be built. The Lincoln Motor Company has pumped $129 million into the plant and also hired 300 new employees to support MKC production. The new crossover is the second of four all-new Lincoln models, all of which will be on the street by 2016. “Lincoln MKC is an important part of Lincoln as…




2015 Lincoln MKC Offers Luxury, Performance, Technology

When searching for a new car, you surely have a lot of specifications on your list, and some may seem to cancel each other out. Do you want luxury, or do you want performance? In the case of the 2015 Lincoln MKC, you don’t have to choose; you can have it all, luxury, performance, and top-of-the-line technology. Lincoln designed the MKC to appeal to a new breed of luxury car buyers—those who want a “more personal car-owning experience.” It can also appeal to those who are looking at luxury for the first time; with an attractive starting price of only $33,995, it has the lowest price in the compact luxury…