Tag: brand

Lincoln Touted as Affordable Luxury Brand

In today’s market, there seems to be absolutely no end to the luxurious features and goodies offered by auto makers. Even manufacturers that typically aim at a lower price range have begun offering higher trim levels that can compete with more reputable brand names. In a market like this, even luxury brands have to price their vehicles competitively in order to stick around, and Lincoln is one of those. With cars featured on various affordable luxury brand lists across a number of online publications, Lincoln targets a price point that lets a broader range of buyers enjoy the company’s vehicles. When a luxury car is referred to as ‘affordable,’ the…




Lincoln MKX SUV Ranked Among Best of its Class

The new Lincoln MKX SUV has been totally redesigned for the 2016 model year, and has become the latest progression in Lincoln’s plan to reinvigorate the luxury brand by refocusing efforts on core models. The 2016 MKX has already won over several fans, managing to nab the number-nine spot on the US News & World Report‘s list of best midsize luxury SUVs. Lincoln rep Tom Lynch spoke at a premiere reception for the new MKX’s launch recently, in which he mentioned that Lincoln’s plan is working smoothly and well. Sales have gone up 20-percent nationally since this same time last year, and over the past few years the average age…