Lincoln and Mandarin Oriental Atlanta explored its shared similarities, such as how Lincoln caters to its client with the same kind of customer service as the one expected at the hotel’s luxury spa. Both believe the luxury experience extends beyond the product being purchased—that it should also envelop the entire buying process and strive to be as personalized as possible to truly resonate with the customer.
The event was part of the automaker’s “Lincoln MKC: Engage Your Senses” tour that treated guests to a pampering spa visit and a meet-and-greet with the all-new 2015 Lincoln MKC.
“Lincoln vehicles are designed to be warm and inviting, and the all-new Lincoln MKC epitomizes those efforts,” said Jeff Reid, Lincoln MKC brand manager. “From the luxurious materials to the intuitive technology, everything about the MKC was included with our customers’ comfort and convenience in mind.”
The 2015 MKC will arrive to Lincoln of Troy showrooms this summer.