If you’ve seen the latest commercials for the all-new Lincoln MKC, you likely recognized the face and voice of Academy AwardTM winner, Matthew McConaughey. Clearly, he’s not only a gifted actor, but he also has good taste in cars.
McConaughey’s appearance in the Lincoln spots marks the beginning of the automaker’s “Live in Your Moment” ad campaign.
“In these commercials, Matthew is helping us introduce Lincoln’s next chapter of luxury with MKC,” said Matt VanDyke, who serves as director for global Lincoln. “Lincoln MKC is extremely important for our brand. It’s our first-ever small premium utility vehicle and Lincoln’s initial entry into the fastest-growing automotive segment.
“This campaign is designed to raise awareness and drive conversation in a creative and surprising way that will appeal emotionally to customers,” he added. “The results are a great showcase of the MKC design, craftsmanship and driving dynamics, with Matthew engaging the viewer through his dialogue.”
But don’t just take Matt VanDyke’s or McConaughey’s word for it. If your only experience with the MKC has been through these new commercials, we at Lincoln of Troy invite you to stop by and check out the all-new crossover for yourself.