Matthew McConaughey Stars in Lincoln Navigator Ad

“Alright, alright, alright” is something you might have heard in the new ad by Lincoln. The ad spot aired during the Grammy Awards on February 15th and featured a familiar face. That’s right, Matthew McConaughey stars in the Lincoln Navigator ad.

Okay, so he doesn’t actually say “alright, alright, alright” but there’s still plenty of McConaughey personality in the commercial. The spot is called “Time to Eat” and features McConaughey driving the 2016 Lincoln Navigator, talking to his backseat passengers about what they want to eat.

Then, you find out the passengers are dogs as the camera pans back to show them in the expansive back seat. The ad subtle emphasizes the luxury and abundant space the Navigator has to offer.

“Lincoln and I wanted the new ad to be more lighthearted and fun, so when they pitched and ‘driving with dogs’ ideas, I was in. People love their dogs, I’ve got three myself, and yes, I, like most of you, even talk to them,” said McConaughey.

And it’s true! A lot of people love their dogs, and their cars! Lincoln was careful to show you that with the Navigator, you’ll get a great car with plenty of space for Fido.