Lincoln has seen major success in China with sales in the first half of 2016 exceeding sales for all of 2015. The luxury brand is growing steadily and already has an established reputation as one of the top luxury makes in the country. With no plans of slowing down and the company planning to launch new models and open more dealerships, things are only looking up for Lincoln.
Lincoln’s China sales through June have nearly doubled all of 2015’s sales. So far, 2016 sales come to 12,450 vehicles. In 2015, the luxury brand sold just 11,630 vehicles. Comparing the first six months of both years, Lincoln sales are up a whopping 190%.
“Lincoln will continue to attract China’s new generation of luxury customers as we consistently deliver the customized services of the Lincoln Way even as we expand our dealership network,” said Amy Marentic, president of Lincoln China.
The luxury brand currently has plans to open 60 more dealerships in 50 cities and launch two new sedans later this year. If this sales trend continues, China could take over as Lincoln’s largest market.
As for its home country, Lincoln’s US sales are up 13% for the first half of the year despite the luxury segment seeing a 2% decrease.