Marketing is key when a carmaker is promoting an all-new vehicle. That’s why it comes as no surprise that The Lincoln Motor Company has reached beyond traditional marketing to promote the brand new 2015 Lincoln MKC small premium utility. Through a new social media influencer campaign, the American carmaker has launched its “Dream Ride” experience to a more diverse customer base.
As part of an immersive virtual ride experience, “Dream Ride” puts online visitors in the passenger seat of an MKC with driver and actor Sam Page as he races through town in pursuit of a suspected wallet thief, actor Daniel Taylor. Through this virtual experience, viewers get an up-close and personal look at the features the new MKC offers.
To reach a younger demographic, Lincoln has decided to team up with multiple media gurus to promote the video experience. These gurus include Largetail, Bravo TV’s Andy Cohen, music duo Johnnyswim, and automotive and Fit Father blogger Kimatni Rawlins. Through these social media influencers, the “Dream Ride” experience will be shared throughout the social media universe.
For those of you interested in experiencing the “Dream Ride” for yourself, you can click here. If you’re looking for a more hands-on experience, stop by Lincoln of Troy today and see the 2015 Lincoln MKC for yourself!