Ford took to the stage at the New York Auto Show and blew everyone away with a surprise guest: the Lincoln Continental. The concept of the legendary name, once the vehicle of presidents, movie stars, and the average citizen alike, brought whispers with it. With the MKS sedan leaving the Lincoln lineup, there’s a spot to fill.
The Lincoln Continental revival is more than just the revival of a legendary nameplate. It’s the revival of the premium brand itself. Ford CEO Mark Fields has confirmed that the nameplate of the next Lincoln sedan will be the Continental but will it be what many Americans remember in the olden days?
We at Lincoln of Troy are going to say no–it will be better than what many Americans remember. Lincoln has been working to rejuvenate its lineup and appeal to customers who have long foregone the automaker. With four new products planned by the end of 2016, three of which are already out–the MKZ, MKC, and MKX–only the large sedan is missing: the Lincoln Continental.
“When we started this journey, we said we were going to have four all-new products by the end of 2016. This is the fourth product in that journey. To put it in context, think of it as the first cycle of products for the rejuvenation journey,” said Kuman Galhotra, Lincoln’s president.