Lincoln Celebrates the “Journey” of African-Americans in New Series

Lincoln

Over the last couple years, the Lincoln Motor Company has steadily reinvented itself—it’s been a long journey back to prominence in the luxury car market. Along the way, the company has been involved in many inspirational projects. For example, Lincoln recently released the first of seven parts in a campaign called “The Journey,” which celebrates the success of seven different people in the African-American community.

The first part in the campaign features Emeli Sande, the popular singer and songwriter, who shares her “Journey of unconditional love” with the world. The series, which can be found at  now.lincoln.com, will also feature filmmaker Nelson George, artist Danny Simmons, and couture designer Bobby Joseph, among others. With each “journey,” Lincoln hopes to inspire further creativity, love, and craftsmanship around the world.

“As Lincoln continues to tell its reinvention story and attract a more culturally progressive luxury client, opportunities such as this continue to be of great importance,” said Shawn Thompson, Lincoln Manager, multicultural marketing, in a statement. “These individuals have such inspiring journeys that quite frankly resonate with the brand attributes of Lincoln Motor Company.”

If you’re interested in seeing those brand attributes take beautiful and stunning physical form, then just come visit us at Lincoln of Troy to see our awe-inspiring lineup of vehicles.