The launch of the Lincoln Black Label (a personalized car-shopping experience paired with high-end theme packages) has inspired Lincoln Black Label at Home. This new experience is a getaway designed to introduce luxury clients to the program’s designer themes.
According to the recent news release, “Lincoln partnered with MAS Event + Design and interior design firm hOmE nyc and Condé Nast Media Group to launch Lincoln Black Label in Los Angeles at an exceptional Hollywood Hills property. In different spaces throughout the home, the Center Stage, Modern Heritage, Indulgence and Oasis themes are brought to life through experiential, aesthetic and culinary activations.”
The staging of the luxury home allows visitors to experience each of the themes–providing the ultimate luxury experience for shoppers. The same materials and colors found in each of the vehicles, like Venetian leather, Ziricote wood, and Alcantara® premium suede, are used in each room, bringing to life the personality behind each theme.
During each guest’s luxury getaway, they can choose which Black Label vehicle they’d like to drive, along with having access to Bespoke Concierge Services and a list of Black Label-themed experiences that reflect the culture of the program. That includes some of Hollywood’s most exclusive restaurants, bars, and entertainment venues.
Look for three additional Black Label homes to be unveiled in Miami, New York City, and Dallas.
We at Lincoln of Troy have just one question: where can we sign up?