Category: Uncategorized

Why You Should Buy the 2016 Lincoln MKX

If you’re tired of your everyday crossover selection, then it’s time for you to check out the 2016 Lincoln MKX. At its most basic level, the 2016 MKX is equipped with ample standard features. Plus the Lincoln designers have come up with an exceptional selection of additional features that are standard on higher trims or available for upgrade.   For instance, no matter which model you choose, you can always expect the 2016 Lincoln MKX to provide you with a smooth and quiet ride. Its standard active noise control sees to it that you and your passengers have peaceful travels. The sophisticated design of this crossover’s cabin is only going…




Tips for Black Friday Shopping

Thanksgiving is a time for celebrating what we have with our loved ones but, come the next day, all bets are off. Black Friday is one of the busiest shopping days of the year thanks to its immense popularity and massive discounts. Taking on the crowds won’t be easy but if you plan to go shopping on Black Friday, there are some things you need to know. Here are a couple of helpful tips for Black Friday shopping from us here at Lincoln of Troy. Prepare – For the love of all that is good, prepare for crowds and know exactly what items you want. Do so by reading ads…




Lincoln Sponsors Concours d’Elegance Event: Art and Style in the Auto World

Lincoln is celebrating the arts, returning as a sponsor for the 31st annual Automotive Fine Arts Society exhibit at Pebble Beach, California. The show, called the Concours d’Elegance event, will be held on August 21st, marking the 20th year Lincoln has come out to show its support for the exhibit. Not only does the show focus on automotive design and styling, but artists from around the world will showcase work in various mediums. According to Lincoln, some interesting showcases will include watercolors, acrylics, oils, wood, and various metal sculptures. The show is designed to promote automotive aesthetics, getting artists and designers to really think about innovative ways to change the…



How to Tell the Difference Between the Lincoln MKS and the Lincoln MKZ

Lincoln has a whole host of different vehicle models to choose from. Two of the most popular are the Lincoln MKS and the Lincoln MKZ. However, many customers are having a somewhat difficult time understanding the many differences between the vehicles. That’s where we at Lincoln of Troy want to help. Telling the difference between the Lincoln MKS and the Lincoln MKZ is easy once you know the differences between the models. Exterior While sharing many of the exterior cues that the Lincoln line has become known for, the Lincoln MKS and MKZ differ slightly. The MKS has a more traditional design, while the MKZ is indicative of the future…



The Lincoln Music Selfie Experiment Targets a Young Audience

The Lincoln Motor Company’s newest marketing campaign includes selfies, music, and Tweets. As a part of the automaker’s sponsorship of the 6th annual ESSENCE Black Women in Music® event, Lincoln has created the Music Selfie Experiment. The Experiment encourages users to upload their selfies at Lincoln.com/MusicSelfie or Tweet them to @LincolnMotorCo, where an original audio soundtrack is created based off of the characteristics and values of the photo. Scanning software is used to apply an algorithm to each image. Based on facial feature measurements, the software pulls from a large audio file database to create a completely unique 20-second musical composition for each selfie. The software was developed exclusively for…




Car Hackers are getting Smarter with New Technology

As the amount of technology increases, so do the amount of ways hackers can infiltrate systems. Cars and their ever increasing amounts of technology are no exception. As the technology expands, hackers can do just about anything to your car. The scariest part? Hackers can do just about anything to your car remotely. Connections through wireless networks and electronic systems are perfect pathways for car hackers to interfere with car operations. The worries come after “60 Minutes” aired a demonstration of how vehicles are hacked. More surprising, luxury car maker BMW recently announced it fixed a flaw in the system that effected 2.2 million vehicles. The flaw allowed hackers to…




Lincoln and Google’s In-Car App Brings Technology to Your Fingertips

The Lincoln Motor Company continues to find ways to push its luxury vehicle lineup ahead of competitors and into a bright future. Most recently, the brand announced a new level of in-car technology convenience. Lincoln and Google have joined forces, syncing the MyLincoln Mobile app with the Google app in new vehicles. The new integrated app experience allows you to do special things like start, lock or unlock, and find your vehicle remotely. In fact, you can even schedule future remote starts. “Delivering unique experiences for the luxury client throughout ownership is fundamental to Lincoln,” said Matt VanDyke, Director of Lincoln Global. “By innovating with leading tech companies, we have…




All-New Lincoln MKX Set to Bring a New Level of Luxury

At the North American International Auto Show in Detroit, Lincoln showed the world the all-new Lincoln MKX aimed to add a personal level of luxury to the brand. “We are focused on delivering engaging and refined luxury vehicles with innovative and thoughtful technologies,” said Kumar Galhotra, president of Lincoln, in a statement. “The all-new Lincoln MKX reflects that focus.” With the MKX, buyers will be able to add a variety of personal touches, including two Black Label limited-edition designer themes, an advanced 2.7-liter EcoBoost engine, and a premium Revel audio system. The 2.7-liter engine is expected to deliver more than 330 horsepower and 370 lb-ft of torque. The standard engine…




2016 Lincoln MKX Images Give Full-Picture Pre-Auto Show

Official pictures and technical specs for the all-new 2016 Lincoln MKX hit the web last week, just days before its reveal at the North American International Auto Show. It gave everyone a peak at the new vehicle, whether or not they made it to Detroit. The 2016 MKX is slightly smaller than expected, emulating the smaller MKC, though Lincoln says the new MKX is actually inspired by the design of airplanes. That concept is definitely evident in the rounded, aerodynamic appearance of the car. Most of these 2016 Lincoln MKX images are on the official website, which launched recently. You can check it out here. The MKX gets its power…




Lincoln Vimeo Film Campaign

Lincoln Motor Company has launched a new channel of the “Live in Your Moment” campaign which includes the creation of 3 short films.  The films were designed through the collaboration of Lincoln and Vimeo with specially chosen directors.  The 2015 Lincoln MKC is featured but surprisingly is not the main focus of the videos.  Instead, characters enact scenarios that create emotional appeal, focusing more on pleasing visual elements than a vehicle. The films are meant to display the 2015 Lincoln MKC from the inside out, revealing a real-life relationship with the vehicle.  By connecting the car with the characters a deeper bond is demonstrated.  A new vehicle can define a person, it…