Category: Lincoln News

Matthew McConaughey Stars in New Ad Campaign for All-New Lincoln MKC

If you’ve seen the latest commercials for the all-new Lincoln MKC, you likely recognized the face and voice of Academy AwardTM winner, Matthew McConaughey. Clearly, he’s not only a gifted actor, but he also has good taste in cars. McConaughey’s appearance in the Lincoln spots marks the beginning of the automaker’s “Live in Your Moment” ad campaign. “In these commercials, Matthew is helping us introduce Lincoln’s next chapter of luxury with MKC,” said Matt VanDyke, who serves as director for global Lincoln. “Lincoln MKC is extremely important for our brand. It’s our first-ever small premium utility vehicle and Lincoln’s initial entry into the fastest-growing automotive segment. “This campaign is designed…




Smell the “Essence of Lincoln”

Your sense of smell is closely tied to your memories. Surely, you’ve walked into a room before, smelled a certain type of cookies baking and immediately been flooded with memories of visits to Grandma’s house. That is why Lincoln has created a new scent for its showrooms across the country called “Essence of Lincoln.” “While every sense plays a part in forming a client’s perception of an experience, scent has one of the strongest connections to not only memory, but emotion,” said Dennis Carnevale, Lincoln experience training manager, in a statement. “Essence of Lincoln is a subtle, yet powerful tool for our dealers to use to help clients make an…



New Lincoln President Named

In a series of senior leadership changes, Lincoln Motor Company has named a new president. Kumar Galhotra, currently the vice president of Engineering, will be the new Lincoln president, effective September 1. This is a new dedicated position and is meant to help grow the Lincoln brand around the world. Galhotra will be the most senior leader overseeing the worldwide Lincoln operations, including all team members, marketing, product development, sales, and service. In addition to a new Lincoln president, Lincoln Motor Company is replacing the retiring 32-year Ford veteran Paul Mascerenas. Mascerenas currently serves as chief technical officer and vice president of Research and Advanced Engineering. He will retire effective…



1965 Lincoln Continental Impresses at “Cruise Night”

The newly rebranded Lincoln Motor Company isn’t trying to leave its heritage behind—it’s just trying to build an even better future on top of that legacy. See, Lincoln has always made vehicles that customers connect with on an emotional level—like the 1965 Lincoln Continental. Louis Modesto currently owns such a vehicle, and recently showed it off for an audience at the Randhurst Village Cruise Night. Modesto explained that his special connection to the Lincoln Motor Company to The Daily Herald. “I remember riding in them (Lincolns) over the years and thinking they were some of the classiest cars on the road. I felt like a president when I sat in…




Lincoln Gives Us the Skinny on the 2015 MKC’s Power and Fuel Economy

We recently received a bevy of Lincoln’s all-new MKC SUVs here at Lincoln of Troy and now we have the performance numbers to go with them. From first glance, the MKC gives an impressive showing. Add the vehicle’s power and fuel economy ratings to the mix, and things only get better. The 2015 MKC comes standard with a 2.0-liter EcoBoost® engine offering 240 horsepower and 270 pounds per feet of torque. With front-wheel drive, fuel economy is rated at 23 mpg combined. A 2.3-liter EcoBoost engine is also available. While it ups the power to 285 hp and 305 lb.-ft. of torque, the engine’s fuel efficiency decreases only slightly to…




Showing your Mother you Care on Mother’s Day

When you think about the people who are the most important to your life, surely your mother comes to mind. In case you don’t realize it, Mother’s Day is quickly approaching and will be here on May 11. Are you prepared to show your mom how much she means to you on this special day? While most mothers would love new diamond earrings, you don’t have to spend a fortune to show her you care. Here are a few simple gifts that are big on affection, but little in price. Flowers. A bouquet of flowers is the perfect way to brighten up your mom’s day. If you know what her…




Lincoln Concierge Will Be Your Best Friend

Nobody likes doing homework, and for some reason unbeknownst to mankind, it doesn’t seem to go away even after we graduate from school. We at Lincoln of Troy know that you want to get the very best vehicle suited for you but may not be looking forward to spending hours and hours of time researching cars before stopping in to see us. You are always more than welcome to come in and see us with any questions, but since we know how comfy plopping your butt down in a couch can be, we’d also like to recommend the Lincoln Concierge service when it’s time to do that automotive homework. The…




Lincoln Celebrates the “Journey” of African-Americans in New Series

Over the last couple years, the Lincoln Motor Company has steadily reinvented itself—it’s been a long journey back to prominence in the luxury car market. Along the way, the company has been involved in many inspirational projects. For example, Lincoln recently released the first of seven parts in a campaign called “The Journey,” which celebrates the success of seven different people in the African-American community. The first part in the campaign features Emeli Sande, the popular singer and songwriter, who shares her “Journey of unconditional love” with the world. The series, which can be found at  now.lincoln.com, will also feature filmmaker Nelson George, artist Danny Simmons, and couture designer Bobby…




Lincoln and Aloe Blacc Team Up to Create an Interactive Music Video

The Lincoln Motor Company has partnered with pop-soul recording artist Aloe Blacc to create a funky and original interactive music video. The partnership between Lincoln and Aloe Blacc is part of a creative film experiment that doubles as a fun way to introduce viewers to some of the luxury automaker’s vehicles as well as the soulful sounds of one of today’s rising music stars. Aloe Blacc’s new song “Love is the Answer” is the centerpiece of the music video. Much like with normal music videos, viewers can watch Blacc’s “story” as the video unfolds. Lincoln’s creativity comes into play when you realize that you aren’t limited to watching things from…




Lincoln Sponsors and Brings a New Challenge to 2014 Tribeca Film Festival

The Lincoln Motor Company has announced that it will serve as the primary sponsor of the 2014 Tribeca Film Festival® in New York City, once again demonstrating its support of and commitment to the arts. The festival, which was founded by Robert De Niro, Jane Rosenthal, and Craig Hatkoff, takes place on April 16 through April 27, with the goal of helping both established and rising filmmakers alike to reach a broader and more diverse international audience. With the addition of Lincoln’s collaboration, the 2014 Tribeca Film Festival will feature a new initiative: Tribeca Interactive & Interlude: A Music Film Challenge, which calls filmmakers to create interactive music films such…