Category: Lincoln News

Lincoln’s China Sales Exceed Total 2015 Sales

Lincoln has seen major success in China with sales in the first half of 2016 exceeding sales for all of 2015. The luxury brand is growing steadily and already has an established reputation as one of the top luxury makes in the country. With no plans of slowing down and the company planning to launch new models and open more dealerships, things are only looking up for Lincoln. Lincoln’s China sales through June have nearly doubled all of 2015’s sales. So far, 2016 sales come to 12,450 vehicles. In 2015, the luxury brand sold just 11,630 vehicles. Comparing the first six months of both years, Lincoln sales are up a…



Lincoln Tests New Way to Help Drivers Manage Lease Mileage

While leasing a vehicle can have plenty of benefits, one of the most difficult parts is keeping track of the mileage for your lease. Fortunately, Lincoln has helped develop a system to help assist drivers with that issue. The American carmaker is testing a new way to help drivers manage lease mileage. “Clients will be able to see at any time where they stand compared with the mileage chosen on their lease agreement – along with a regularly updated projection of their lease-end mileage,” said Lee Jelenic, director of Future Digital and Product Development. “This can help clients manage their miles and earn credits for unused miles.” The system allows…




Lincoln Touted as Affordable Luxury Brand

In today’s market, there seems to be absolutely no end to the luxurious features and goodies offered by auto makers. Even manufacturers that typically aim at a lower price range have begun offering higher trim levels that can compete with more reputable brand names. In a market like this, even luxury brands have to price their vehicles competitively in order to stick around, and Lincoln is one of those. With cars featured on various affordable luxury brand lists across a number of online publications, Lincoln targets a price point that lets a broader range of buyers enjoy the company’s vehicles. When a luxury car is referred to as ‘affordable,’ the…




Lincoln’s “In the Moment” Films

It’s safe to say the Lincoln Motor Company is a fan of the moving picture. Not only has Oscar-winning actor Matthew McConaughey lent his chops to promoting Lincoln’s new lineup, the automaker has once again teamed up with Vimeo to promote up-and-coming filmmakers with Lincoln’s “In The Moment” films. The campaign is called “In the Moment.” This concept acts as a theme, giving the three filmmakers an opportunity to “tell us how they embrace the present.” One film in particular is called Bloom. It is directed by Khalid Mohtaseb, who is based out of New York City. The story focuses on a young Argentinian woman who has just arrived in…




Lincoln’s New Year with McConaughey

Academy award winner, Matthew McConaughey, is partnering with Lincoln once again for the arrival of the new year.  Two new commercials featuring Matthew will be revealed January 1st during college football.  This past summer, the 2015 Lincoln MKC was put on the map with it’s stunning new design and  McConaughey’s unique acting style.  For 2015, Lincoln hopes to do the same with the 2015 Lincoln MKZ and the 2015 Lincoln MKZ hybrid. A buzz has been created through Lincoln’s different approach to advertising, which has been met with both negative and positive reviews.  Regardless of the feedback, Lincoln has experienced a 15% sales gain in 2014.  This is impressive when considering…




Lincoln Announces Revel by Harman Collaboration

One undeniable yet often overlooked component of the luxury experience is sound—whether it’s the quiet, relaxing lack thereof or the crisp, detailed sound coming from the speakers. Lincoln’s recent endeavors focus on the latter. The luxury automaker has just announced an exclusive 10-year collaboration with Revel by Harman (a premium loudspeaker brand) which will integrate high-tech acoustic technology across the Lincoln lineup. In the Revel by Harman Collaboration, Revel and Lincoln engineers and designers will work together to fuse form, function, and innovation to achieve the ultimate surround and immersive sound experience. Placement, tuning, calibration, and the number of speakers will be all be key elements to take into consideration…




The Future Is Looking Bright for Lincoln

Lincoln Motor Company is making huge changes to not only its vehicles, but its reputation as a brand.  The introduction of the exclusive Black Label Collection is only the first step towards renewed inspiration.  Lincoln Motor Company has always valued its clients, but with new concepts, like Black Label at Home, client devotion is becoming more focused than ever.  Service is becoming a hand-in-hand journey, guiding clients through each step of the creative process and meeting their needs.  Lincoln has always aimed for exceptional service, but now, a new level is being discovered. The decision to include China within the Lincoln vehicle market is another indication of the brand’s serious intentions.  Lincoln Motor…




Lincoln’s $5 Billion Makeover Will Be Getting a Brand New Platform

Ford wants to bring Lincoln back to its top spot in the luxury market and it’s putting in every effort to make the quality of the Lincoln the very best for its customers. So, the Lincoln is getting a makeover. A $5 billion makeover. This won’t be a sudden money drop, though. It’s predicted by Reuters that the investment will span the course of about five years. Still, at one billion dollars a year, there’s bound to be some huge changes for the Lincolns of the future! With this investment, Lincoln will be getting an entirely new platform, dubbed the D6. In its line-up, the first cars hitting the slab…




What’s Next for Lincoln’s Rebirth? Lincoln Launches in China

Other than the ability to design and manufacture superior automobiles, Ford has got all sorts of ambition. With that, it’s looking to plant seeds the world over. Forbes reports that Ford is “launching sales of its Lincoln brand in China at the end of October.” It first began when Lincoln was restructured after the recession. Then, Lincoln first changed its official name from Lincoln to the Lincoln Motor Company. Then it released an exciting new crossover, the Lincoln MKC. It hired the Oscar Award-winning actor Matthew McConaughey to help promote the new MKC. According to Forbes, “The China launch is the latest step in Lincoln’s latest makeover.” When you look…



2015 Lincoln MKC’s Interior Design Takes a Page from Fashion

What inspires you? For Lincoln’s color and materials designers, they can glean inspiration from almost anything, but fashion in particular. These inspirations are transformed and incorporated in Lincoln’s all-new MKC’s interior design. “Seeing something as simple as elaborate stitching on a handbag or an accent color on a designer jacket can really impact our design strategy,” said Lincoln designer Jenny Kubinec. From the time the MKC’s color and materials designers began considering color options for the vehicle to the time the first customers sat in the all-new model with its inspired colors and fabrics, three years passed. Talk about an eye for detail. In addition to its well-dressed interior, Lincoln’s…