Monthly archives: May, 2015

2015 Lincoln MKC Performance Ready to Conquer the Compact Crossover Segment

The Lincoln MKC is the spearhead of the new Lincoln brand lineup. The MKC, thanks to its status as a compact crossover—the most popular segment right now—and its intrinsic excellence, is a great way to reintroduce yourself to the Lincoln brand, which has made huge strides forward over the last several years. The 2015 MKC is an all-new vehicle, but it is easily recognizable as a Lincoln thanks to its familiar grille and body design. However, it also has its own personality and moves the brand forward in many ways. It’s based on the Ford Escape’s platform, but takes things to the next level of luxury all over the vehicle….




From the Car to the Home: Lincoln Black Label Design

Lincoln designers are showing their skills with the new Lincoln Black Label set. This exclusive design set is an array of styling perfect for the home or office, recently showcased at two exclusive New York City events. According to Lincoln, the Black Label was released in conjunction with the Tribeca Film Festival, which the automaker also sponsored. The Black Label was previewed at two private penthouses in New York City’s Union Square neighborhood, the perfect example of modern city living. “Each Black Label at Home experience represents a special opportunity for Lincoln,” said Lee Jelenic, Lincoln US marketing manager. “But when you factor in the importance of being in New…