Monthly archives: February, 2015

The Lincoln Music Selfie Experiment Targets a Young Audience

The Lincoln Motor Company’s newest marketing campaign includes selfies, music, and Tweets. As a part of the automaker’s sponsorship of the 6th annual ESSENCE Black Women in Music® event, Lincoln has created the Music Selfie Experiment. The Experiment encourages users to upload their selfies at Lincoln.com/MusicSelfie or Tweet them to @LincolnMotorCo, where an original audio soundtrack is created based off of the characteristics and values of the photo. Scanning software is used to apply an algorithm to each image. Based on facial feature measurements, the software pulls from a large audio file database to create a completely unique 20-second musical composition for each selfie. The software was developed exclusively for…




Car Hackers are getting Smarter with New Technology

As the amount of technology increases, so do the amount of ways hackers can infiltrate systems. Cars and their ever increasing amounts of technology are no exception. As the technology expands, hackers can do just about anything to your car. The scariest part? Hackers can do just about anything to your car remotely. Connections through wireless networks and electronic systems are perfect pathways for car hackers to interfere with car operations. The worries come after “60 Minutes” aired a demonstration of how vehicles are hacked. More surprising, luxury car maker BMW recently announced it fixed a flaw in the system that effected 2.2 million vehicles. The flaw allowed hackers to…




Lincoln and Google’s In-Car App Brings Technology to Your Fingertips

The Lincoln Motor Company continues to find ways to push its luxury vehicle lineup ahead of competitors and into a bright future. Most recently, the brand announced a new level of in-car technology convenience. Lincoln and Google have joined forces, syncing the MyLincoln Mobile app with the Google app in new vehicles. The new integrated app experience allows you to do special things like start, lock or unlock, and find your vehicle remotely. In fact, you can even schedule future remote starts. “Delivering unique experiences for the luxury client throughout ownership is fundamental to Lincoln,” said Matt VanDyke, Director of Lincoln Global. “By innovating with leading tech companies, we have…




Lincoln Navigator’s Five-Star Safety Rating Is Top in Class

Sometimes bigger is better—especially when it comes to safety. That’s why it comes as no surprise that the National Highway Traffic Safety Administration (NHTSA) recently awarded the 2015 Lincoln Navigator its highest score of five-stars in overall safety. “The 2015 Navigator combines the highest possible safety rating from the federal government with a fresh interpretation of the classic, full-size luxury sport utility vehicle,” said Steve Kenner, global director of the Ford Automotive Safety Office. “From its more refined appearance and luxurious interior appointments to its advanced safety systems and driver-assist features, the 2015 Navigator is what our customers asked for.” The Lincoln Navigator’s five-star safety rating was helped in part…