Monthly archives: December, 2014

Lincoln’s New Year with McConaughey

Academy award winner, Matthew McConaughey, is partnering with Lincoln once again for the arrival of the new year.  Two new commercials featuring Matthew will be revealed January 1st during college football.  This past summer, the 2015 Lincoln MKC was put on the map with it’s stunning new design and  McConaughey’s unique acting style.  For 2015, Lincoln hopes to do the same with the 2015 Lincoln MKZ and the 2015 Lincoln MKZ hybrid. A buzz has been created through Lincoln’s different approach to advertising, which has been met with both negative and positive reviews.  Regardless of the feedback, Lincoln has experienced a 15% sales gain in 2014.  This is impressive when considering…




Neil Young Mentions Potential 2016 Lincoln Continental

What do rock stars know about cars? Sometimes, quite a lot. Neil Young, the Canadian singer-songwriter and rock ‘n roll icon, is well known for his passion for cars and music, which has apparently garnered him some unofficial insight into the automotive industry. Speaking to Matt Cramer on CNBC’s Mad Money, Neil Young brought up Pono—a portable music player and service he developed—and revealed his company was working on new in-car audio integration with Revel by Harman. He then said the new system would be introduced in the 2016 Lincoln Continental, which—if true—would be great, but there hasn’t been a Continental since 2002. Did Young misspeak or did he truly,…




Winter Car Maintenance Tips: Being Prepared for the Cold

With cold winter temperatures on the way, we at Lincoln of Troy have put together some last minute winter car maintenance tips to help keep your vehicle in good condition. The most important thing you can do is check your car for any minor problems and fix them now. Cold weather tends to be harder on cars, and a little problem can turn into a big problem fast. If you notice any pings, rough idling, or hard starts, have it checked out right away. Tip number two is to flush your coolant. Most people forget to do this because you technically only need it done every two years. According to CareCare.org,…




Lincoln Vimeo Film Campaign

Lincoln Motor Company has launched a new channel of the “Live in Your Moment” campaign which includes the creation of 3 short films.  The films were designed through the collaboration of Lincoln and Vimeo with specially chosen directors.  The 2015 Lincoln MKC is featured but surprisingly is not the main focus of the videos.  Instead, characters enact scenarios that create emotional appeal, focusing more on pleasing visual elements than a vehicle. The films are meant to display the 2015 Lincoln MKC from the inside out, revealing a real-life relationship with the vehicle.  By connecting the car with the characters a deeper bond is demonstrated.  A new vehicle can define a person, it…



Lincoln Announces Revel by Harman Collaboration

One undeniable yet often overlooked component of the luxury experience is sound—whether it’s the quiet, relaxing lack thereof or the crisp, detailed sound coming from the speakers. Lincoln’s recent endeavors focus on the latter. The luxury automaker has just announced an exclusive 10-year collaboration with Revel by Harman (a premium loudspeaker brand) which will integrate high-tech acoustic technology across the Lincoln lineup. In the Revel by Harman Collaboration, Revel and Lincoln engineers and designers will work together to fuse form, function, and innovation to achieve the ultimate surround and immersive sound experience. Placement, tuning, calibration, and the number of speakers will be all be key elements to take into consideration…




Lincoln Black Label at Home Experience Revealed

The launch of the Lincoln Black Label (a personalized car-shopping experience paired with high-end theme packages) has inspired Lincoln Black Label at Home. This new experience is a getaway designed to introduce luxury clients to the program’s designer themes. According to the recent news release, “Lincoln partnered with MAS Event + Design and interior design firm hOmE nyc and Condé Nast Media Group to launch Lincoln Black Label in Los Angeles at an exceptional Hollywood Hills property. In different spaces throughout the home, the Center Stage, Modern Heritage, Indulgence and Oasis themes are brought to life through experiential, aesthetic and culinary activations.” The staging of the luxury home allows visitors…



The Future Is Looking Bright for Lincoln

Lincoln Motor Company is making huge changes to not only its vehicles, but its reputation as a brand.  The introduction of the exclusive Black Label Collection is only the first step towards renewed inspiration.  Lincoln Motor Company has always valued its clients, but with new concepts, like Black Label at Home, client devotion is becoming more focused than ever.  Service is becoming a hand-in-hand journey, guiding clients through each step of the creative process and meeting their needs.  Lincoln has always aimed for exceptional service, but now, a new level is being discovered. The decision to include China within the Lincoln vehicle market is another indication of the brand’s serious intentions.  Lincoln Motor…




Tips for Driving on Ice Safely

A lot of things are better on ice: hockey games, scotch and sodas, Disney musicals, etc. Unfortunately, your car is not one of those things.  With winter weather arriving, drivers need to be even more cautious than usual when out on the road. To help you stay safe in the coming months, be sure to follow these tips for driving on ice safely. According to Icyroadsafety.com, the best way to avoid a driving accident on an icy road is to stay off it altogether. They recommend being safe rather than sorry and waiting for conditions to improve rather than heading out on an icy road. It’s also important to pay…