Monthly archives: September, 2014

The 2015 Lincoln Navigator: New Inside and Out

With a sleek new design and powerful new engine, the 2015 Lincoln Navigator is a great take on a classic. At Lincoln of Troy we’re thrilled with the new changes and can’t wait to see what Lincoln does next. The new Navigator features a new split-wing grille, a remodeled hood and front end, and comes standard with 20” aluminum wheels. It’s powered by a twin turbo 3.5-liter EcoBoost engine that delivers upwards of 380 horsepower and an average 22 mpg highway. According to Lincoln, the 2015 Navigator is also the best handling Navigator yet. This is due to a controlled damping system, Hill Descent Control, and Nivomat load-leveling system. The…




Matthew McConaughey Stars in New Ad Campaign for All-New Lincoln MKC

If you’ve seen the latest commercials for the all-new Lincoln MKC, you likely recognized the face and voice of Academy AwardTM winner, Matthew McConaughey. Clearly, he’s not only a gifted actor, but he also has good taste in cars. McConaughey’s appearance in the Lincoln spots marks the beginning of the automaker’s “Live in Your Moment” ad campaign. “In these commercials, Matthew is helping us introduce Lincoln’s next chapter of luxury with MKC,” said Matt VanDyke, who serves as director for global Lincoln. “Lincoln MKC is extremely important for our brand. It’s our first-ever small premium utility vehicle and Lincoln’s initial entry into the fastest-growing automotive segment. “This campaign is designed…




Aluminum Body in the Future for Lincoln Navigator

Although we are still early in the model year of 2015, here at Lincoln of Troy, we are already looking into the future of Lincoln automobiles. Specifically, we’re looking forward to 2017, when the Lincoln Navigator is likely to get a redesign to include an aluminum body. The current model of the Navigator was released in the 2007 model year, so it would seem it’s time for an update. The change in platform will be similar to the Ford F-150, who recently lost 700 pounds by switching to an aluminum body. Although we don’t know much yet about design and styling, we do know that Lincoln has always led the…




Lincoln Puts Roots Down in Louisville to Support New MKC Crossover

Lincoln is really betting big on its all-new compact crossover, the 2015 Lincoln MKC. They’ve even brought Matthew McConaughey into the fold, hiring him as their new spokesperson—and he’ll be doing quite a bit of promotion for the MKC, in fact. Lincoln is also pouring money and manpower into the Louisville Assembly Plant, where the MKC will be built. The Lincoln Motor Company has pumped $129 million into the plant and also hired 300 new employees to support MKC production. The new crossover is the second of four all-new Lincoln models, all of which will be on the street by 2016. “Lincoln MKC is an important part of Lincoln as…