Monthly archives: August, 2014

All-New 2015 Lincoln MKC Features Deepsoft Leather Seating

With the launch of the all-new 2015 Lincoln MKC, the automaker is taking luxury to a whole new level. Lincoln called on an old friend to create a new, Deepsoft leather seating material. The leather is exclusive to Lincoln and will surely be loved by MKC owners. Lincoln revived its relationship with Bridge of Weir® Fine Scottish Leather, a relationship which first began back in the ’50s, in order to create the material. “Deepsoft leather is unique from any product we’ve ever made, truly a luxury cue exclusive to Lincoln,” said Ray Torrance, who works as the Lincoln account manager for Bridge of Weir. “We’re thrilled to be so closely…




Smell the “Essence of Lincoln”

Your sense of smell is closely tied to your memories. Surely, you’ve walked into a room before, smelled a certain type of cookies baking and immediately been flooded with memories of visits to Grandma’s house. That is why Lincoln has created a new scent for its showrooms across the country called “Essence of Lincoln.” “While every sense plays a part in forming a client’s perception of an experience, scent has one of the strongest connections to not only memory, but emotion,” said Dennis Carnevale, Lincoln experience training manager, in a statement. “Essence of Lincoln is a subtle, yet powerful tool for our dealers to use to help clients make an…



How to have the BEST (or at least not the worst) Summer Road Trip

  How to have the BEST (or at least not the worst) Summer Road Trip According to a survey done by TripAdvisor, three in four summer travelers take a road trip by car which means that there’s a pretty good chance you’re going on a Road Trip of your own.  If your luck is anything like Clark Griswald, you’re going to want to read this. @edmunds survey of drivers finds 75% likely to take a road trip by Labor Day. There are a few very important things to do before getting the family together for a good old fashioned family bonding road trip to avoid getting yourself stranded by the side…




Essential Tools for your car

Your vehicle’s basic purpose is to get you from A to B. But it can also save your life if you keep the right things inside of it. Here is a list of ten items you should always keep in your car, in no particular order: An umbrella. You never know when it’s going to rain, and you don’t want your clothes to get soaked or your hair to get messed up. And while we’re on the subject… A comb/brush. If you’re having a bad hair day this could make all the difference A safety flare or reflective warning sign. Put this up when you’re changing a tire or pulled…