Monthly archives: July, 2014

New Lincoln President Named

In a series of senior leadership changes, Lincoln Motor Company has named a new president. Kumar Galhotra, currently the vice president of Engineering, will be the new Lincoln president, effective September 1. This is a new dedicated position and is meant to help grow the Lincoln brand around the world. Galhotra will be the most senior leader overseeing the worldwide Lincoln operations, including all team members, marketing, product development, sales, and service. In addition to a new Lincoln president, Lincoln Motor Company is replacing the retiring 32-year Ford veteran Paul Mascerenas. Mascerenas currently serves as chief technical officer and vice president of Research and Advanced Engineering. He will retire effective…



1965 Lincoln Continental Impresses at “Cruise Night”

The newly rebranded Lincoln Motor Company isn’t trying to leave its heritage behind—it’s just trying to build an even better future on top of that legacy. See, Lincoln has always made vehicles that customers connect with on an emotional level—like the 1965 Lincoln Continental. Louis Modesto currently owns such a vehicle, and recently showed it off for an audience at the Randhurst Village Cruise Night. Modesto explained that his special connection to the Lincoln Motor Company to The Daily Herald. “I remember riding in them (Lincolns) over the years and thinking they were some of the classiest cars on the road. I felt like a president when I sat in…




Lincoln Works with Media Gurus to Promote “Dream Ride”

Marketing is key when a carmaker is promoting an all-new vehicle. That’s why it comes as no surprise that The Lincoln Motor Company has reached beyond traditional marketing to promote the brand new 2015 Lincoln MKC small premium utility. Through a new social media influencer campaign, the American carmaker has launched its “Dream Ride” experience to a more diverse customer base. As part of an immersive virtual ride experience, “Dream Ride” puts online visitors in the passenger seat of an MKC with driver and actor Sam Page as he races through town in pursuit of a suspected wallet thief, actor Daniel Taylor. Through this virtual experience, viewers get an up-close…



New MKC Expected to Help Lincoln Brand Revival

When a luxury carmaker is looking to revamp its brand, the go-to move is normally to introduce a car that will truly wow consumers with a big price tag and a number of luxury features—unless you’re Lincoln. The American carmaker has decided to go against the grain for its Lincoln brand revival, introducing its most affordable, smallest vehicle to date: the MKC compact crossover.   “MKC was a big decision for the company because conventional wisdom says you build imagery by your most expensive cars, but that’s not the reality in the luxury industry anymore,” said Jim Farley, Ford’s head of Lincoln, global sales, and marketing. “What luxury customers look…