Monthly archives: May, 2014

Lincoln Reveals Pricing for New Lincoln Navigator with Reserve Package

The Lincoln Motor Company recently revealed the pricing for the new 2015 Navigator, which will go on sale later this year and find itself in showrooms like ours here at Lincoln of Troy. The Navigator will start at $62,475, but if you opt for the exclusive and unique Reserve Package, the starting price will be $69,975. The Reserve Package is the cherry on top of an amazing new vehicle for 2015. “The 2015 Lincoln Navigator has nearly two dozen upgrades over the outgoing model, rewarding current Navigator owners and offering strong reasons for new customers to consider the vehicle that defined the large luxury SUV segment,” Matt VanDyke, director of…




Lincoln MKC Design Influenced by Music

The Lincoln MKZ has been influenced by more than just standard design, its style isn’t just a look or a visual, it’s the feeling the car induces that makes it special. Soo Kang, interior design for The Lincoln Motor Company, is a cellist especially influenced by music, and used the MKC as a functional, 3D representation of her passion. Through the MKC’s design, Kang engages all senses, creating an emotional connection from the clean, sleek and uncluttered design. Lincoln MKC Specifications “The whole team has to be in rhythm; if someone misses a note, the customer, or audience, if you will, notices. This can create frustration or confusion,” Kang said…




Leader Dogs for the Blind Breakfast

Lincoln of Troy was invited to a special THANK YOU breakfast for past supporters, and I was asked to attend on our behalf.  It was a wonderful experience and I learned so much about this wonderful organization.  There were several wonderful keynote speakers including Oakland County executive, L. Brooks Patterson! The Leader Dogs for the Blind are celebrating their 75th year pairing clients with their Leader dog.  They not only train the dogs, but also the people as well in a 26 day on site residential training program for people who are legally deaf, blind or both at no cost to the client!  They train clients like this from all…




Reflecting on the MKC Luxury Experience at Mandarin Oriental Atlanta Hotel

The all-new 2015 Lincoln MKC was at the center of discussion and attention last Thursday at a meet-and-greet that involved both The Lincoln Motor Company and Mandarin Oriental Atlanta Hotel. Lincoln and Mandarin Oriental Atlanta explored its shared similarities, such as how Lincoln caters to its client with the same kind of customer service as the one expected at the hotel’s luxury spa. Both believe the luxury experience extends beyond the product being purchased—that it should also envelop the entire buying process and strive to be as personalized as possible to truly resonate with the customer. The event was part of the automaker’s “Lincoln MKC: Engage Your Senses” tour that…