Monthly archives: February, 2014

Lincoln and Aloe Blacc Team Up to Create an Interactive Music Video

The Lincoln Motor Company has partnered with pop-soul recording artist Aloe Blacc to create a funky and original interactive music video. The partnership between Lincoln and Aloe Blacc is part of a creative film experiment that doubles as a fun way to introduce viewers to some of the luxury automaker’s vehicles as well as the soulful sounds of one of today’s rising music stars. Aloe Blacc’s new song “Love is the Answer” is the centerpiece of the music video. Much like with normal music videos, viewers can watch Blacc’s “story” as the video unfolds. Lincoln’s creativity comes into play when you realize that you aren’t limited to watching things from…




Lincoln Collaborates with Food Network Canada

Lincoln is partnering with the Food Network in Canada. The Lincoln Motor Company continues to find unique and effective ways to market the resurgent brand and its excellent line of products. On the heels of the brand’s announcement as the signature sponsor of the Tribeca Film Festival comes this next project—a collaboration with Food Network Canada that ties the craftsmanship of cooking and car manufacturing together into an aesthetically-pleasing and appetizing bow. The marketing campaign takes the form of six different webisodes, each of which features a famous Canadian chef. The chefs recount one of their favorite aspects of cooking, which are then related to the sleek and stylish features…




All-New Lincoln Navigator Improves Luxury Inside and Out

The Lincoln Motor Company continues to fill out its resurgent, refreshed lineup of stellar luxury vehicles, with the 2015 Lincoln Navigator adding some diversity to a lineup that already includes smaller cars like the Lincoln MKZ and MKC. The new Navigator takes the luxury SUV segment to a whole new level—adding greatness to an already great vehicle in a way that’s becoming typical and expected of new Lincoln vehicles at this point. The 2015 Navigator sees major updates to both the exterior design and the interior amenities. On the outside, the Navigator gains the split-wing grille that’s already become a mainstay of the new generation Lincoln design. Inside, drivers and…




Lincoln Sponsors and Brings a New Challenge to 2014 Tribeca Film Festival

The Lincoln Motor Company has announced that it will serve as the primary sponsor of the 2014 Tribeca Film Festival® in New York City, once again demonstrating its support of and commitment to the arts. The festival, which was founded by Robert De Niro, Jane Rosenthal, and Craig Hatkoff, takes place on April 16 through April 27, with the goal of helping both established and rising filmmakers alike to reach a broader and more diverse international audience. With the addition of Lincoln’s collaboration, the 2014 Tribeca Film Festival will feature a new initiative: Tribeca Interactive & Interlude: A Music Film Challenge, which calls filmmakers to create interactive music films such…